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Pricing custom-branded merchandise is one of the biggest challenges print shops face in running successful online stores.
Pricing products too high can deter shoppers, while pricing too low can hurt your profits and your customers’ sales and fundraising campaigns.
That’s why you need a reliable system to price every product based on customer type.
The Inktavo Online Store Pricing Matrix gives you the simple formulas, margins, and popular customer categories like corporate stores, fundraisers, and team stores to maximize profits while staying competitive.
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Print shops often price their products using one-size-fits-all markups that don’t always consider production and overhead.
But the problem is that every customer type has a specific budget, shopper profile, and goal for their store.
By using the same formula for all your customers, you’re either:
Find out how and when to use Cost-Plus, Value-Based, or Tiered Fundraising formulas, and what each approach means.
Get recommended markup percentages and pricing based on customer types, such as retail, schools, teams, corporate accounts, and fundraisers.
Learn profit-sharing strategies that can help bump up your high-volume sales.
Learn how to use InkSoft’s built-in tools like the performance dashboard and product uploads.
Ready to see how Inktavo can transform your shop? Book a demo today and discover why thousands of print shops trust our technology to compete with the big guys while delivering the personalized service only you can provide.
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