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Unlock the Secret to Profitable Print Shop Pricing

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In a continually shifting economy, running a print shop isn’t just about burning screens and printing shirts. It’s also about staying profitable while delivering value that accommodates your customers. 

Use the Inktavo Print Shop Pricing Toolkit to help build better long-term strategies that improve customer loyalty, team communication, and your bottom line. 

This free, downloadable marketing kit gives you a roadmap to handling common challenges print shop owners face. Whether navigating rising supplier costs, managing complex orders, or just trying to avoid the dreaded price-matching race to the bottom, you’ll get guidance on handling these hurdles and more. 

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Print Shop Pricing Kit

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Why Your Pricing Strategy Matters

Without a clear plan, you can easily make these missteps (and might already be doing so): 

  • Underestimating your labor and overhead costs
  • Over-discounting jobs for VIP customers
  • Undercharging for complex artwork or job types
  • Comparing yourself to the wrong competitors

With this guide, you’ll get better insights on:
 

  • How to maximize margins on orders of all sizes
  • Confidently upselling and bundling products
  • Protecting your profits while still offering discounts and promotions 
  • Positioning your shop as a complete branding solutions partner instead of just a printer

A Sneak Peek at What You’ll Learn

From readjusting volume discounts to incentivizing your sales team on margin, monetizing creative services, and using online stores to boost retail profits, here’s a quick look at some of the tips you’ll get: 

  • Compress between “Good” and “Better” pricing tiers to nudge customers toward higher-margin upgrades and reserve premium options for customers who want the best.
  • Bundle commodity and premium products, such as T-shirts with decals and premium tumblers, to boost your average order’s perceived value and overall profits. 

Ready to step up your pricing approach? 

Fill out the form to get the free Inktavo Print Shop Pricing Toolkit today.

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Print Shop Pricing Kit

Download Your Copy