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Training Webinar: Leveraging Software Technology to Grow Your Business


Date and Time:

November 1st, 1-2 pm PT

By leveraging technology, print shops are able to maximize productivity, increase sales, and streamline art creation and production. One of the keys to success in today’s marketplace is making it easy for your clients to buy from you. This webinar will outline a strategy using an e-commerce capability and graphics collaboration tools that will improve the buying experience for your clients. The webinar will also explore best practices and techniques for managing order processing and production in your shop. The webinar will demonstrate how Inktavo technology improves shop productivity, provides a highly effective e-commerce solution, and streamlines the graphics creation and collaboration process.

Learn how to:

  • Enhance operational efficiency
  • Reduce production costs
  • Decrease lead time on order fulfillment
  • Attract more buyers
  • Improve the customer experience
  • Strengthen customer retention
  • Build a long-term growth strategy


Hosted by Ronald Peters, Sales Manager at Ryonet, and Craig Mertens, Director of Product Education at Inktavo.


Ronald Peters at RyonetRonald Peters is a seasoned expert in the screen printing industry who brings a wealth of knowledge to the table. With over 8 years of hands-on experience, he’s witnessed the intricacies of print shops of all sizes and collaborated closely with customers of varying expertise levels. This firsthand insight enables him to address common pain points, inefficiencies, and struggles within organizations striving for stability and growth. He also offers tailored sales and support services, catering to the unique needs of each printer. Ronald’s strategic judgment and practical solutions have catalyzed the transformation of small-scale operations into thriving enterprises. His unwavering commitment to fostering growth and innovation is exemplified through enduring global relationships with printers. Ronald envisions building a community of empowered entrepreneurs in the screen printing industry.


Craig Mertens Craig Mertens is the director of product education for Inktavo, the parent company of GraphicsFlow, Inksoft, and Printavo. Craig was the co-founder of Digital Art Solutions which was rebranded as GraphicsFlow after the company was acquired in 2019.


Craig has been working in the apparel decoration industry for the last 35 years. Prior to co-founding Digital Art Solutions, Craig was a top producing manufacturer’s representative in the imprinted sportswear industry. Craig has spent his career developing products and services that assist in managing graphics, optimizing sales and growing profitable businesses. Craig has a wide range of expertise in graphics, sales, and production in the decorated apparel industry.

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Sign up for the live webinar and Q&A.